Assembly of European Horticultural Regions

The guide of the European actions for the promotion of fruit and vegetables 


couverture regiocom FRIn this guide, AREFLH brought light to a number of promotion and healthy food education actions implemented in its regions, emphasizing their richness and diversity. It takes stock of the consumption of fruit and vegetables in Europe and highlights the stakes of promotion, a crucial lever to boost it in the long run.

The guide also identifies a series of initiatives both at international and local level, with a focus on interprofessional programmes and actions carried out by producer organisations.


On May 11, 2018 AREFLH and Macfrut organised a conference during the famous Rimini trade show. They presented the 2018 version of the Regio'Com 

The previous versions (2015, 2012 and 2007) are available below.


What is Regio'Com about?


The regional experiences presented in AREFLH's document called Regio'Com, by their variety and their complementarity, represent a unique experience, which is rich in information and in perspectives of progress.

The consumers' expectations of natural, authentic products, which allies pleasure and greater well-being, are in the heart of the public health policy defended by the European Union.

By conjugating our experiences and our means, we have to join completely this evolution.

Food education and raising awareness of the consumers play a role more and more important in the occidental society of the industrial nations where lifestyles are in full evolution. We can only regrettably notice the increase of the pathologies due to a bad alimentation, such as the cardiovascular diseases and those provoked by the development of the obesity as well at the young people as at the adults.

Consuming more often fruit and vegetables has become a public health issue to fight these pathologies but also to prevent others, such as cancer.

The missions of AREFLH's member organisations meet these essential points : working on the modification of the food habits, promoting the Mediterranean diet by important information campaigns but also by concrete actions onthe field.


couverture regiocom 2015REGIO'COM 2015


Have a look at the 2015 verion of REGIO'COM in guide is only available inguide 2015   English





The Regio'Com guide gathers the main and most relevant actions of promotion of F&V in our 26 membre regions (in France, Belgium, Spain, Italy, Portugal and Greece)


Browse the guide in its flickable online version

Download and save the 2012 guide in  English,  italianofrançaisespañol.





It is only available in French : 


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