This project closed on 31st December 2022
AREFLH wass a partner of the project CuTe-Solar “Cultivating the Taste of European in Solar Greenhouses”, an EU-financed promotion program.
It brought together a consortium made up of the Association of Producer Organizations of Fruit and Vegetables of Andalusia (APROA-Spain), the Spanish Fruit and Vegetables Interbranch Association (HORTIESPAÑA).
The project was a three-year promotional, information and educational programme.
- Kick off : 01/01/2020
- End : 31/12/2022.
It aimed to raise awareness of the specific characteristics of EU fruit and vegetables (solar greenhouse) and the characteristics of EU fruit and vegetables (quality, taste, safety, sustainability) in the EU internal market.
The information provided to users and consumers was based on true and verifiable data and was presented in an educational and accessible way.
CuTE-Solar had a comprehensive programme strategy (dynamic, intelligent and close to the public) and a digital-first approach that included a website, social media channels, digital advertising, public awareness events and media relations (press events).
The project also aimed to inform consumers of the advantages and benefits of consuming fruit and vegetables produced in European solar greenhouses, as well as to inform them about the contributions this production method makes in the field of environmental, social and economic sustainability.
The geographical zone and audience
The actions were carried out in three EU countries: Spain, Germany and Belgium and mainly consisted of a digital content dissemination strategy.
The target audience in the campaign was aimed at: parents of young families (18-44 years old); children (6-12 years old) and opinion leaders, in particular journalists and writers in the food sector.
Know more about CuteSolar
Tik Tok: www.tiktok.com/@cutesolar_eu
Press releases and articles
- Spanish, May 2022 : "Llegan a los mercados europeos las primeras sandías de la temporada"
- Article "CuteSolar : perception of the consumers on F&V"
- European solar greenhouses bring summer home: peak season for watermelons
- Closing conference at the European Parliament (december 2022)